Create an irresistible brand. 
Tell your unique story.
Win your market.

How To Build a Winning Brand: The Course


Build your brand with the framework that increased our sales 160%. 

If you're ready to build a winning brand from scratch (or need to rebrand), the process can be totally overwhelming. We know this because our clients have come to us with the same complaints over the last 10+ years.

  • “I need to create a brand, but I'm confused about where to start.” 
  • “I started to create my brand, but it doesn't feel right.” 
  • “My brand doesn't reflect my business anymore, but I don't know how to fix it.”

To create a strong brand that gets real ROI, you need expert knowledge, an easy-to-follow process, and tools to support you along the way. How To Build a Winning Brand is the course that gives you all that—and more.


This is the course we wish we'd had when we started.  

There's a reason big corporations hire full teams to do branding for them. It's not just about creating the right logo. You need a comprehensive foundation that establishes who you are, how you compete, and how you tell your brand story. Without expert guidance, it's hard to know...

• Which elements you need to build a competitive brand
• Which steps to tackle first
• What mistakes to avoid
• How to translate your brand to the real world

To make matters worse, the branding game is full of gatekeepers. Most guides to build a brand are totally convoluted, complicated, and confusing for the average person. (It’s almost like they want you to give up and hire a full team.) 

How do we know? Because we experienced these exact frustrations when we first started to help our clients build their brands.

In search of the perfect process, we slogged through every branding resource out there—books, guides, podcasts, worksheets, etc.—desperate to find one simple, effective framework to build a brand from scratch. 

It didn't exist, so we had to create it ourselves.

A Course for Everyone

How To Build a Winning Brand 

We know that not everyone can shell out for a branding agency, so we decided to create the best and easiest course to build a winning brand on your own. For the first time, we're sharing the unique framework we've battle-tested on our own clients, helping some of the fastest-growing companies in the world build successful brands.

Whether you're a small business, nonprofit, or startup, anyone can use this course to build a successful brand from scratch. 
Through five video lessons, a workbook of actionable exercises, and an intuitive step-by-step process, we help you build the three core pillars you need to compete—and win.

1: Brand Heart

• Purpose
• Vision
• Mission
• Values

2: Brand Strategy

 • Objectives & key results
• Audience
• Products/services
• Market positioning

3: Brand Messaging

• Personality
• Value propositions
• Tagline
• Story pillars

Note: This course covers everything you need to establish before you build a visual identity. After you complete How To Build a Winning Brand, you'll have everything a designer needs to bring your brand to life.

Try our proven framework to get real ROI.

Through this course, we help you identify what makes your brand unique, tell an irresistible brand story, and attract the right customers and employees to win long-term.

We know it works because we've used it to help our own agency and our clients get real-life results. 

After we used this framework to rebrand our own agency, we INCREASED SALES 160% and hit our highest revenue ever. 

When we helped ELM rebrand, they reached their revenue goal for the entire year—AFTER THE FIRST QUARTER. 

After helping VideoAmp position their brand, the company raised $275 MILLION in Series F funding.

 By following our step-by-step process, you can see these results too. 


The Winning Formula

Try the easiest method to build a brand—on your own.

With this simple course, you can build a brand foundation that will transform everything from your company culture to your profit margins. 

Differentiate from the competition.

Uncover what makes your brand unique and learn ways to tell stories that outshine your competition and connect with your customers. 

Convert effortlessly.

Craft compelling brand messaging that makes your marketing more effective and moves people along the path to purchase with every piece of content.

Align your team.

Articulate your brand values to build a team that is connected,  aligned, and invested in creating a strong brand culture.   

Build loyalty.

Create a brand experience that attracts a community of life-long fans who share your values, support what you do, and want to buy from you or work with you. 

If you’re ready to transform your brand,

take a sneak peek at the course:



We dive into what a brand really is, why it’s so vital for your business, and why certain brands stand out to you.


Brand Heart

We define the four pillars of your brand heart (purpose, vision, mission, values), which form the nexus of your brand.


Brand Strategy

We identify the tactical elements you need to bring your brand heart to life, including objectives & key results, audience, products/services, and market positioning. 


Brand Messaging

We define the elements you need to tell a compelling brand story, including personality, value propositions, tagline, and story pillars. 


Next Steps

We set you up with next steps and resources to get measurable results and long-term success from the work you've done in this course. 




About Your Instructor

Josh Ritchie

I'm Josh, a co-founder of Column Five, a creative agency that specializes in strategic content marketing for growth-stage SaaS companies.

Since 2009, we've helped ambitious teams scale their marketing using the power of storytelling to educate, empathize, and connect with audiences. With the right brand story, businesses can shape our world for the better—and it's this philosophy that drives all of the work we do. 

As an expert in visual storytelling, I've also taught courses on information design at Columbia University and co-authored “Infographics - The Power of Visual Storytelling” with my Column Five co-founders, Jason Lankow and Ross Crooks. 

Choose the Right Option For You

Gold Package
  • 5-module video course
  • Downloadable audio files for each lesson
  • Free workbook (including 15 exercises to guide you through the brand-building process)
  • Access to our additional Brand & Marketing Resource Library (with more free tools and templates to tell your story)
  • Lifetime access to the program and materials
Platinum Package
  • 5-module video course
  • Downloadable audio files for each lesson
  • Free workbook (including 15 exercises to guide you through the brand-building process)
  • Access to our additional Brand & Marketing Resource Library (with more free tools and templates to tell your story)
  • Lifetime access to the program and materials
  • Brand Diagnostic coaching with Column Five's team (a 3-session brand audit with custom recommendations to improve marketing and ROI)